Digital Marketing for HVAC Contractors
Over years of working with HVAC companies we have gained plenty of experience with the unique digital marketing challenges faced in this industry.
How can we help your HVAC company?
HVAC companies can have a variety of business goals that PPC & SEO can help attain. Seasonality can play a prominent role in HVAC, especially when business becomes concentrated around the first few warm or cold days of the year. Perhaps running a preseason AC maintenance or install promo could get some of that work done before the crew is booked up in late June.
On the other hand, recruitment may be the priority. In recent years, many HVAC companies have found difficulty in hiring due to a shortage of young people entering the trades. Running awareness campaigns focused on recruitment may be a great way to get in front people new to HVAC, but interested in a career.
Google Search Ads
Send qualified potential customers who are on Google actively searching for HVAC installation or repair. Even out seasonal peaks and valleys by increasing budget during slower months and decreasing during peak seasons.
Social Media Ads
Create brand awareness with low cost paid social media campaigns that promote a pre-season maintenance special offer. Or focus on recruitment and use Instagram to reach a younger demographic interested in joining the trades.
Google My Business
Google Reviews can make it or break it for any company, including HVAC. Good companies can have poor reviews considering so often it is only a few unhappy customers who take the time to leave them. Ensure all GMB info is accurate, add descriptions for all services, and encourage people to leave Google reviews by providing the link post service.
Search Engine Optimization
Rank highly for the keywords that will move the needle for your HVAC company. Improve the website so you are found when a Google search user is investigating key terms like: "hyper heat pump installer", "ductless mini-split installation", "water heater replacement" and "home heating contractors".
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The way HVAC contractors reach customers is evolving. Are you getting enough from your online presence?