Pay Per Click
How can PPC ads help a business succeed?
Pay Per Click (PPC) is a type of online advertising where advertisers pay each time someone clicks on one of their ads. Many companies find PPC to be their single most effective marketing channel.
Google Search Ads
A common PPC ad type is paid Google Search Ads (AdWords). When someone searches Google for a product or service, the results at the top of the page are often ads. These ads show above the organic search results. The advertiser controls the message and only pays when the ad is clicked.
Businesses place bids on a set of keywords that trigger their ads. For example, a plumbing company might select “plumber near me”, “plumbing repair”, or “water heater replacement” as keywords.
When someone in their service area searches Google for one of their terms, the plumbing company’s ad will appear. When the ad is clicked, someone who is intent on hiring a plumber arrives on their website.
Display Ads
Display ads are another type of Pay Per Click advertising. The Google Display Network consists of over two million websites that consumers browse. Advertisers show low cost banner ads of different sizes and shapes in various places on these websites.
If a business typically serves a particular age, gender, or parental status, that audience can be specifically targeted in the Google Display Network system. These image ads can also be shown to people who have previously visited a business’s website.
Social Media Ads
About 20% of the content in Facebook, Instagram and LinkedIn is advertising. Image and video ads appear in the feeds of people who have shown an interest indicating they may be a potential customer.
For example if a company that sold home decor wanted to reach perspective customers through Instagram, they could target an audience of people who have shown interest in interior design.
Is PPC right for your business?
PPC helps small and medium sized businesses reach their ideal customers with sophisticated audience targeting at an affordable price.
Facebook Ads
With 2 billion monthly active users, Facebook can be an effective way to grow a business.
Instagram Ads
The 1 billion active users of this leading social media platform represent a diverse online community.
LinkedIn Ads
The world's largest professional network helps businesses reach customers with sophisticated targeting
Google Search (AdWords)
An effective way to send qualified customers to your business when they are looking for your product or service.
Google Display Network
Place low cost banner display ads against related content and audiences across thousands of websites.
YouTube Ads
Connect with your potential customers using video ads in a unique and memorable way.
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